Video Source: YouTube (http://www.youtube.com/watch?v=bRCW8W_jPIM)
This advertisement made me very impressed. It is very unique compare toour local advertisement. This is one of the foreign advertisements. I saw thisad. on YouTube. The objective of this advertisement is encouragingpeople to use a normal stairs instead of using escalator. Organizers decoratedstaircase look like a piano, whenever people pass by it will moan with melody.
This is a very creative advertising I had never seen before. I love this ad, notonly because it is very creative, but also the way it attracts publicattention. There are a lot of foreign advertisements on the YouTube, most ofthem are very creative. On the contrary,our local advertising is very conservative, lack of creativity, and boring. Inmy opinion, there are too many rules and regulations constraints the local advertising.This is the main reason it causes the advertisement look very dull anduninteresting.
I've seen a ridiculous advertising is about shampoo. The ambassador of theadvertisement is a Malay girl; she wears the “tudung” shows up in theadvertisement. I don’t know how the advertiser going to sell their productwithout shows the hair of the ambassador. It is very difficult to convey theaudience to buy their product, and it is very weird. Moreover, thought ofMalaysian are very conservative, this is biggest factor in our nationaldevelopment.
The education system of the country will influence the thought of their people. Theforeign education system encourages their student think differently, andopen-minded. The foreign they like challenges, they are welcome to challengestheir leaders, lecturer and etc. However, in our country challenges seem asthreaten. This is the reason why the foreigner is more creative. This advertisement inspired me that ourcountry should become more flexible and open attitude. Otherwise, our countrywill soon be eliminated.
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